ISB to devise branding, marketing plan for Telangana Sona

The Telangana Sona or RNR 15048, a new rice assortment, will get a confront elevate. The Indian College of Small business (ISB) will aid the Point out Agriculture Office and the Point out Agriculture University in making a model and endorsing the rice model nationally and internationally.

The Office of Agriculture, Government of Telangana and Professor Jayashankar Telangana Point out Agricultural Univesity(PJTSAU) have signed an agreement with the Indian College of Small business(ISB) has signed a Memorandum of Comprehending in this regard.

Speaking on the situation, Praveen Rao, Vice-Chancellor of PJTSAU, mentioned that farmers faced the problems of escalating price tag of manufacturing and profitability.

“To enhance the incomes of the farming neighborhood, we want to make meals price chain for agricultural generate,” he mentioned.

The a few organisations would examine and put together a branding and marketing and advertising prepare for the RNR 15048, which is marked by its fine grain and large yielding characteristics. It can resist blast, a nagging issue that paddy faces. Right after the deliberations, the a few organisations would submit their suggestions to the Telangana Government.

Right after a bumper Rabi harvest, the Point out has gone for an extended paddy place in the existing Kharif time. As against the usual place of 27.twenty five lakh acres for the time, the farmers in the Point out has sown the staple crop in over 42.78 lakh acres. This is envisioned to however expand in the following week or so.

As it kicked off the regulated cropping method from this time, the Point out has requested the farmers to go for fine versions of paddy in buy to get extra incomes.