CareFirst, Highmark debut labor union health insurance offering

Photo: John Fedele/Getty Visuals

Two Blues strategies, CareFirst of Maryland and Highmark, have merged their attempts on a new health and fitness insurance giving designed specifically for labor unions and users.

The giving, dubbed “Union Blue,” has been produced to satisfy union members’ “distinctive requirements,” the providers stated in a assertion this week, with protection established to start off in 2022. It attributes a labor-staffed service heart providing protection and specialized guidance to the labor market.

On their personal, the two providers, which are impartial licensees of the Blue Cross Blue Shield Association, previously offer access to treatment to thousands and thousands of Us residents. CareFirst is a nonprofit and the most significant health and fitness insurer in Maryland, Washington and Northern Virginia. Pittsburgh-dependent Highmark delivers health and fitness insurance administration services throughout Pennsylvania, Western and Northeastern New York, West Virginia and Delaware.

Run by details analytics, the goal of the new giving is to pinpoint union members’ requirements so they can far more proactively deal with their treatment.

What is THE Impression?

The analytics, the providers stated, will help them to make insights about labor members’ requirements and assistance strengthen health and fitness results.

Committed service to satisfy the requirements of labor unions and users are between the health and fitness insurance administrative services getting touted by the two insurers. They also assure to strengthen overall shopper experience via simplified health care gain products, as nicely as nationally-recognized services at a area level with access to far more than million suppliers.

Union Blue will also feature improved member treatment services, including a group of nationwide service advocates and registered nurses to offer personalised support, the providers stated.

They additional the remedy is supported by an built-in details platform for “seamless coordination and management of treatment.”

THE More substantial Craze

Highmark in certain has viewed a flurry of exercise in new months. In late July, the insurer introduced the start of Lumevity, a wholly owned subsidiary that presents consulting services to other organizations to assistance them reach substantial-scale transformation.

Lumevity is a combination of electronic options, this sort of as the automation of repetitive duties and human source engagement approaches that aim to interact staff in direction of a group way of thinking around transformation and the adoption of organizational efficiency. Lumevity will work with providers to connection fiscal success and employee engagement. It is envisioned to generate new earnings opportunities, Highmark stated.

Previously that month, Highmark stated it is trying to get point out regulatory acceptance to invest in the remaining 50% of Gateway Wellbeing. 

In February, Highmark concluded its affiliation with HealthNow New York, which is now branded as Highmark Blue Cross Blue Shield of Western New York and Highmark Blue Shield of Northeastern New York.

In April, Highmark and ChristianaCare collaborated to generate a details- and engineering-led product of worth-dependent treatment.

In October 2020, CareFirst acquired the College of Maryland’s Wellbeing Advantage Medicare dual-suitable unique requirements health and fitness approach and its Medicaid managed treatment group, College of Maryland Wellbeing Associates. CareFirst acquired the health and fitness strategies intact, so the fifty five,000 clients served by them may possibly proceed to see their network suppliers.


“The communities we provide are property to so a lot of labor unions and union users,” stated Brian D. Pieninck, president and CEO of CareFirst. “We have labored with Highmark to generate a very best-in-class remedy, providing access to treatment that addresses their requirements and qualified prospects to more healthy results. Collectively, our 360° method and service experience with the labor populace will make certain we satisfy people anywhere they are on the health and fitness continuum. Union Blue delivers simplicity and personalised treatment backed by the worthwhile national methods of Blue.”

“We’re psyched to operate with CareFirst to build a remedy that draws on our deep experience and is tailor-made to the distinctive requirements of this market,” stated Deborah L. Rice-Johnson, president of Highmark and chief advancement officer.

“We have built a sturdy foundation of service and member experience for Union Blue to detect and deal with a array of personal health and fitness conditions throughout a diverse populace. As a outcome, we are enabling various touchpoints for users to assistance direct to positive health and fitness results.”

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