Making your company visible in the constricted retail world is the most challenging job nowadays. If you think that product quality and huge inventory are the things that will compel people to buy from your store, you are wrong. Much depends on how you present the products and make the brand seen. Storefront graphics on the decals can be a great idea to make the space noticeable.
Continue reading the post if you think it is crucial to follow a few tips and design the most effective decal for the store décor.
Tip #1: Use the vibrant colors
You will be featuring the store with the help of the decal on the storefront. Naturally, you have to use the most vibrant shades of colors that will force the passing people to take a look at the store and even stop for a while. It’s true that human eyes always notice vibrant colors like red, yellow, and orange.
The use of the right color combination will ensure that customers don’t overlook the storefront graphic on the decal.
Tip #2: Clean and legible font
Someone will be driving across your store every day while someone will be walking past the store. So, movement and motion will be the constants for the people whose attention is your requirement. To fulfill your goal, you have to work on the right use of the font.
Using a font style like Sans Serif that does not have
- end caps will help avoid the unnecessary design elements that make the letters illegible from a distance.
- Choose a font size that will be readable even from the other side of the road.
- The choice of the right font style will help to maintain complexity and fancy design elements in a balanced proportion.
Therefore, stick to the right fonts that will make the write-up legible even from any appreciable distance.
Tip #3: Think big, design bigger
This is an obvious point. You are preparing a design for the decal that will cover up the entire glass surface of the storefront. How can you plan to incorporate small designs? Think of life-size designs that will immediately draw the attention of anyone passing by.
- Beware not to lose customers as they cannot apprehend from a distance what the design is all about and what it signifies.
- Choose a simple design that people can apprehend and relate to the brand in a second.
For instance, if you sell kid’s clothes, the vinyl decals can show the images of a few life-size kids wearing the exact replicas of what you design. It will always generate the urge to purchase among prospective customers.
Tip #4: Less speaks more
Use minimum words and more artwork or graphics on the decals. A collection of words cannot explain the emotion of a single image. Thus, the use of more images and fewer words is helpful to share your story with prospective buyers.
The use of contrasting colors is another big factor apart from the above ones that will force people to take a second glance at the decal and feel the curiosity about your business.