Centene consolidating Medicare Advantage plan branding under Wellcare

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Main insurance provider Centene said Thursday it will consolidate all of its Medicare Edge manufacturers below its wholly-owned subsidiary, Wellcare. Centene obtained Wellcare Wellness Plans in January 2020 for about $seventeen billion.

Centene said the move will superior align with the firm’s tactic and construct stronger manufacturer recognition.

The insurer’s Medicare manufacturers, including Allwell, Wellness Web, Fidelis Treatment, Trillium Edge, Ohana Wellness Plan, and TexanPlus will turn out to be 1 unified Medicare manufacturer below the Wellcare identify.

What is THE Impression

Due to the fact the acquisition, Wellcare’s Medicare footprint has developed, resulting in a number of Medicare Edge manufacturers throughout 33 states. That was the main impetus guiding the MA manufacturer consolidation tactic, which Centene senior video president and CEO of Medicare Rich Fisher said would final result in superior company for the firm’s 1.1 million MA users nationally.

The “manufacturer refresh,” as Centene calls it, also involves a new, modernized logo the organization hopes will express a new feeling of optimism and customer friendliness. The tone and voice of the manufacturer will also be a lot more easy, the insurance provider said, featuring an easier in general expertise for users.

Wellcare has made available a variety of Medicare merchandise for a lot more than 20 many years, including Medicare Edge and Medicare Prescription Drug Plans, which provide protection outside of original Medicare. 

These days, the organization offers added benefits these kinds of as dental, hearing and eyesight providers Flex playing cards to support with co-pays transportation providers telehealth visits wellness and conditioning programs in-property assistance providers and distinctive supplemental added benefits for the chronically ill.

THE Larger sized Trend

When Centene first obtained Wellcare, the mix was anticipated to generate about $500 million of once-a-year web charge synergies by the second year, and a drive was manufactured to deal with the social determinants of health these kinds of as foodstuff insecurity, housing instability, homelessness, unemployment, absence of access to transportation and other non-clinical barriers to health.

It is not the only acquisition Centene has manufactured in new many years. In January it agreed to purchase Magellan Wellness for $2.2 billion the companies said the offer will allow superior health results at lessen overall clinical charges by means of integrated solutions, and create options to increase Centene’s specialty care small business with enhanced providers, new products progress and added third social gathering associations.

Not all of Centene’s subsidiaries have experienced a sleek go of it. In March, Ohio Lawyer Standard Dave Yost filed a lawsuit from the insurance provider, alleging that organization subsidiary Buckeye Wellness Plan used a web of subcontractors for the provision of pharmacy added benefits to misrepresent pharmacy charges, resulting in thousands and thousands of bucks of overpayments by the Ohio Division of Medicaid.

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