Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand

The retailer has more than doubled its on-line business for the duration of the pandemic adhering to a boom in laptop gross sales as more individuals operate from residence.

Alex Baldock, chief govt, reported: “We want the customer to associate Currys with almost everything to do with technological innovation.”

The Currys name will look on more than three hundred sites, thirteen,000 personnel uniforms and more than three hundred delivery vans after the rebrand is done.

Dixons Carphone will also change its name to Currys plc on the London stock market after its annual shareholder assembly in September.

Henry Curry started Curry Cycle, a bicycle-constructing business, in Leicester in 1884 and afterwards branched into gramophones, toys and radios. It was renamed Currys and floated on the stock market in 1927. A decade afterwards, Charles Kalms opened the first Dixons pictures studio in Southend. The two merged in 1984 after Currys was obtained by Dixons Retail.

The shift arrives after Reckitt Benckiser rebranded as Reckitt in March and Standard Lifetime Aberdeen changed its name to Abrdn final month.