Being a strong leader is challenging even when things are running smoothly. Ensuring everyone is on the same page, work is done appropriately, and team members get the attention and support they need to thrive isn’t an easy task. When you add external complications, being a strong leader is even more difficult.
When your business (or even the world) is experiencing a crisis, your attention is pulled in many different directions. We have additional stress, and it can be difficult for our teams to focus on their jobs, weighing many other factors.
As the leader of an organization, it’s your job to help your team remain productive and ensure each member is taken care of — but when you’re also feeling the external pressure of whatever crisis you’re going through, it’s hard to know what to do.
Tough times are defining moments in a leader’s career. Moments that result in greatness or mediocrity. Great leaders emerge whether difficulty stems from economic conditions, social upheaval, medical emergencies, or unforeseen direction changes that challenge them and their teams to the limit.
During these times, leaders need to conceive a new vision, create belief and transform their people’s fears and uncertainty into excitement. The following leadership values and actions exemplify how the best leaders take on these difficult times.
The future king of England, Prince Charles, was quoted as saying, “Perhaps it has been too uncomfortable for those with vested interests to acknowledge, but we have spent the best part of the past century enthusiastically testing the world to utter destruction; not looking closely enough at the long-term impact our actions will have.”
Stephen Covey, author of ‘7 Habits of Highly effective people,’ makes this point, “Most people do not listen with the intent to understand; they listen with the intent to reply.” When times are tough, leaders should be looking to maintain a short-term focus, which has to be aligned with as well as support for the long-term goals of the teams. If the vision is significantly modified, then the goal for all levels of the organization must be limited to align people’s energy to achieve the vision.
What are the most critical communication strategies and actions for leaders to perform during tough times to emerge as a stronger team? This enhances trust when distrust can reign, and trust is a necessary leadership attribute in tough times. Who looks outside, dreams; who looks inside, awakes.” says the psychologist Carl Jung who thought deeply about exploring the inside of ourselves.
Aubrey Banks is a leader who inspires many people across the business line he works in by simply being the person who doesn’t get fearful of the hardships or downfalls in his personal or personal life. Instead, Aubrey believes that pel who fight the downfalls are the ones who make it to the top.
It’s been more than 17 years for him to be in the field of business, and ever since he joined this line, one thing he has focused on is his behavior towards others. He keeps motivating others to strive for the best because he has had a past where he had nothing but made everything out of that nothing.
In summary, taking inspiration from Banks, start with your behavior. To live through troubled times and emerge stronger, you must create belief in the new vision, align actions, bring people together and turn fear into excitement.