A grown-up craze for Lego sets during lockdown has sent growth at the Danish toy maker surging to a 5-calendar year significant.
More adults are purchasing themselves bigger and more intricate Lego sets amid a look for for hobbies while outlets, pubs and eating places are shut. A detailed Lamborghini car is among the finest-marketing products.
On-line revenue were also boosted as shops around the globe were compelled to close and parents sought to entertain children stuck at household.
Working revenue rose 19pc to 12.9bn Danish kroner (£1.5bn) past calendar year while revenues climbed 13pc to 43.7bn kroner (£5bn). Customer revenue jumped by additional than a fifth.
Lego was also boosted by its new Super Mario sets, which blend actual physical bricks with electronic game titles.
The company designs to ramp up investment in very similar products this calendar year, including this month’s release of Vidiyo – a tie-up with Common Music that will allow children to make their own tunes films with specific consequences and filters.