LVMH hits pause button on Rihanna’s fashion brand

Louis Vuitton owner LVMH and music star Rihanna have agreed to suspend her manner line

Louis Vuitton owner LVMH and music star Rihanna have agreed to suspend her manner line Fenty significantly less than two several years after its start, the French luxury goods huge reported on Wednesday.

LVMH reported in a statement that Fenty’s completely ready to put on exercise, based in Paris, would be “put on maintain” pending far better situations – a rare setback for the luxury team, which has weathered the coronavirus crisis far better than most rivals.

The R&B singer and LVMH released the Fenty manner brand in Might 2019, only the second time the French team had established a label up from scratch as it looked to faucet soaring demand from customers for luxury movie star collaborations.

LVMH did not elaborate on the causes for hitting the pause button but after a big start and debut assortment, the brand retained a low profile and under no circumstances adopted up with key internet marketing occasions, even prior to the Covid-19 crisis.

Trade publication WWD, which first noted news that the label was getting suspended, reported on Wednesday that a skeleton employees remained at the Paris headquarters to wind down remaining operations.

Asked about the manner undertaking through the group’s 3rd quarter earnings simply call last Oct, LVMH’s finance main Jean-Jacques Guiony referred to as it “a work in progress”. “We are nonetheless in a launching stage, and we have to determine out just what is the ideal supply” Guiony reported. “It is not some thing that is quick.”

LVMH also reported on Wednesday that non-public equity fund L Catterton, which is related to the team, had taken a stake in Savage X Fenty, Rihanna’s lingerie line.

“LVMH and Rihanna reaffirm their ambition to focus on the development and the extensive-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie,” it additional.