Netflix keeps adding subscribers as Squid Game becomes its biggest hit

The slower commence to the yr means it is nonetheless on keep track of to include just in excess of 18m subscribers this yr, the worst functionality since 2016. 

Nevertheless, investors appeared cheered by the most up-to-date figures, with shares rising practically 4pc in after-several hours trading.

It was not just Squid Recreation which drew subscribers in the most up-to-date quarter, and new series of hit demonstrates Sexual intercourse Education and learning and La Casa de Papel also helped appeal to audiences back to the streaming site.

Netflix mentioned it would be altering how it recorded how folks had been viewing its demonstrates, and would as an alternative commence reporting several hours seen rather than the complete range of accounts which viewed a show.

It mentioned this “matches how outdoors services measure Television viewing and presents suitable credit history to rewatching”.

The streaming site exposed that the the latest outage at Fb previously this thirty day period prompted a 14pc spike in engagement. 

“We compete with a staggeringly substantial set of actions for consumers’ time and interest like looking at linear Television, reading through a e book, searching TikTok, or actively playing Fortnite, to name just a several.”