Tasty Dairy to enter B2C segment, diversify product portfolio

Tasty Dairy Specialities Ltd, which has been predominantly a B2B player, is on the lookout to grow into the B2C section by moving into the manufacturing of an complete array of worth included dairy goods.

In accordance to Atul Mehra, Chairman, options are afoot to build capacities to manufacture a new array of worth-included dairy goods ,like whey powder, cheese, pouch liquid milk variants, curd, paneer, extended shelf-everyday living flavoured milk and dairy whitener among many others.

The ₹400 crore organization, which was before stated on the SME system of BSE via IPO, not too long ago migrated to the major board of the trade.

“We have a capability to method more than three lakh litres of milk a working day and almost ninety five for every cent of our business at the moment caters to the B2B section. We have a incredibly compact share of B2C (close to five-7 for every cent). We approach to maximize it to twenty five-30 for every cent in the subsequent four-five a long time,” Mehra explained to BusinessLine.

The organization is hopeful of commencing manufacturing of these goods by the fourth quarter of the existing monetary calendar year.

Diversifying merchandise basket

Even though diversification into the shopper section was often on cards, it has been hastened provided the significant modify in shopper behaviour and steady rise in demand for worth included dairy goods.

Tasty Dairy at the moment has a portfolio of conventional worth included goods like butter, ghee and gulab jamun combine. The launch of added goods in the category would assistance diversify its merchandise basket.

The organization has options to scale up the capability of its existing plant to 6 lakh liters for every working day.

Ideas are also afoot to enterprise into the complementing shopper basket, like bread and eggs, the organization reported in its investor presentation uploaded on the BSE not too long ago. This aside, it is also open up to discover and assess the market place possible of specific goods these kinds of as butter milk, yogurt and ice product to entire its suite of offerings.

Tasty Dairy would also lay emphasis on planning its goods properly with a clear aim on packaging, composition, shelf everyday living and so on targeted at the HoReCa and retail section.

Speaking about the influence of the Covid-19 pandemic on the dairy market, he reported, though there was an initial setback throughout the initial two months of lockdown with schools, eating places closing and marriages currently being postponed, even so, demand has been recovering quickly.

“There has been an maximize in at-home usage of milk and other worth included dairy goods and the development is right here to stay,” he reported.