Mobilizing P2P Diffusion for New Agricultural Practices: Experimental Evidence from Bangladesh
No EntryAgricultureNov 2021
This paper utilizes a randomized controlled experiment in which farmers properly trained on a new rice cultivation system teach two other farmers. The benefits clearly show that the intervention raises yields and farm profits between taken care of farmers. Instructor-trainees are effective at spreading awareness and inducing adoption relative to just teaching. Incentivizing instructor-trainees enhances awareness transmission but not adoption. Matching instructor-trainees with farmers who list them as function types does not strengthen awareness transmission and might hurt adoption. Employing mediation analysis, the examine finds that the awareness of the instructor-trainee is correlated with that of their pupils, reliable with awareness transmission. The paper also finds that techniques of rice intensification (SRI) awareness predicts adoption of some SRI tactics, and that adoption by instructor-trainees predicts adoption by their pupils, suggesting that pupils observe the instance of their instructor. With value-profit estimates of social returns in excess of one hundred per cent, explicitly mobilizing peer-to-peer (P2P) transmission of awareness appears a value-effective way of inducing the adoption of new lucrative agricultural tactics.
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